Area Sales Manager – Steam / Condensate / Water

Location: Midlands (Birmingham / Derby / Leicester)

 

Overview:

 

A high-performing Area Sales Manager is needed to drive £1m annual sales across a well-established region. You’ll manage a mix of repeat-spend customers and warm legacy accounts, using a consultative, technically aware approach to maximise revenue and margin. Experience with steam, hot water, building services, or M&E packages is ideal.

This role suits a commercially sharp, technically confident salesperson who can grow accounts, win new business, and build strong partnerships across internal teams.

 

Key Responsibilities for the area sales manager role:

 

• Team & Collaboration
• Promote a high-performance culture and exceptional customer experience.
• Work collaboratively across the wider team to share insights and cross-sell group capabilities.
• Support colleagues and ensure customers receive joined-up, professional service.
• Sales Strategy & Execution
• Develop and execute regional sales plans to hit ambitious growth targets.
• Analyse market trends, competitors, and new business opportunities.
• Feed into business strategy at senior level.
• Manage budgets, forecasts, and sales KPIs.
• Identify performance gaps and drive corrective action.
• Customer Management
• Deepen relationships with key accounts and maximise spend.
• Re-engage warm legacy accounts to unlock growth.
• Prospect and win new customers across the region.
• Act as escalation point for complex issues, ensuring swift resolution.
• Work closely with technical, support, service, and marketing teams to deliver a seamless customer journey.
• Reporting & Admin
• Maintain clear sales pipeline visibility and project tracking.
• Keep CRM records accurate and up to date.
• Ensure full compliance with internal policies and processes.

 

Skills & Attributes needed:

 

• Team & Leadership
• Strong communicator able to influence and build rapport.
• Coaching mindset with the ability to develop others.
• Positive team builder who drives collaboration.
• Sales & Commercial
• Results-driven with a history of outperforming targets.
• Strategic thinker able to plan and execute clear sales approaches.
• Strong market awareness (valves/flow control experience desirable).
• Confident negotiator with proven closing skills.
• Sound commercial judgement and forecasting capability.
• Customer-centric with a passion for solution-selling.
• Skilled in new business development.
• Technical & Additional Skills
• Technical aptitude, ideally in valves, flow control, or related engineering.
• CRM-savvy and organised in managing pipelines and tasks.
• Strong presentation and communication skills.
• Excellent problem solver and time manager.
• Full UK driving licence (field-based role).

 

Qualifications & Experience

 

• Proven territory sales experience within technical or industrial sectors.
• Experience selling technical solutions or engineered products is a strong advantage.
• Understanding of steam, condensate, hot water, or building services highly desirable.

 

Benefits

 

• Competitive salary + commission.
• Company car or allowance.
• Holiday allowance.
• Pension scheme.
• Professional development opportunities.
• Supportive, collaborative environment.